Dubai & Beirut, August 2025 – Capelli, the renowned brand in athletic performance apparel and footwear joined forces with eVulpa, the official and exclusive rights holder for FIBA WASL, announcing long term partnership with FIBA WASL starting from next season kick-off. The new partnership aims to revolutionize the landscape of sports performance and basketball in the West Asia region.
Following the announcement, Charbel Bou Raad, CEO of Capelli Sport MENA, stated:
“We are proud of our partnership with eVulpa and the FIBA WASL Championship, as it reflects our ongoing commitment to supporting basketball in the region. Our work is driven not solely by business, but by our genuine passion and love for the sport, which shapes our approach and strategy. Our vision differs from that of our competitors — we aim to build long-term partnerships and provide sustainable support for sports, rather than pursue short-term financial gains.” Marwan Hayek, Chairman of eVulpa, commented, “We believe that the partnership with Capelli is a turning point and added value to the FIBA West Asia Super League (FIBA WASL). We are delighted to feature such a prestigious brand in various basketball arenas throughout the region where elite Clubs compete. FIBA WASL has gained traction since its start in 2022 and is now coveted by players and clubs across Asia. We look forward to a close partnership with Capelli at all levels given its expertise and international know how in sports”.
The FIBA West Asia Super League was announced in 2022 by FIBA. The league will kick start its fourth season in October, and is set to continue until May 2026. Featuring a total of eighteen elite professional clubs hailing from sixteen countries across West Asia, the Gulf region, India and Kazakhstan.
About eVulpa
eVulpa, a sports marketing agency, believes in the power of digitalization of entertainment and sports activities as a need for a new approach in the digital sports industry. It engages all segments of a society by offering access to various sports activities with the aim of creating positive social and economic impact. eVulpa is the commercial rights holder of the FIBA West Asia Super League (FIBA WASL), a new league created by FIBA, the International Basketball Federation, for the elite professional clubs in West Asia, Gulf, India and Kazakhstan. eVulpa’s portfolio spans to Football (La Liga VLED exclusive partner in MENA), English Premier League and other major sports.
About Capelli.
Capelli Sport is a global sportswear and teamwear brand specializing in performance apparel, footwear, equipment, and accessories for athletes and sports organizations.Our Mission is to empower athletes and teams through high-quality products, innovative design, and strategic partnerships that foster sports development on all levels — from grassroots to professional. Capelli Sport operates in over 30 countries worldwide, with a growing presence in Europe, the Middle East, Asia, and the Americas. Capelli Sport has become a key player in the MENA region as well. The company works closely with clubs, schools, sports Academies and federations to support the development of sports, particularly football and basketball. Led by Charbel Bou Raad, CEO for Asia, the regional office is driven by passion for sports and a commitment to long-term investment in athletic communities.