Interregional Sports Group has agreed a multi season deal with eVulpa to act as an exclusive ISG sales agency in the MENA region.
The move will help target brands and increase direct regional support and promote La Liga media rights locally via the ISG network.
eVulpa have significant local presence and extensive relationships which complements ISG’s work to date in the region.
The package of 51 games for the 2023/24 season will all feature either FC Barcelona, Real Madrid or Atletico Madrid fixtures with multi packaged geo- targeted broadcast feeds being distributed around the world.
Tony Ragan, CEO at ISG, said: “We are world leaders in the sale and delivery of virtual advertising and have a proven track record of enabling brands to access their target markets through premium sports events.
“We were instrumental in the creation of this rights package back in 2011 and are very excited at the prospect of taking them to market in the MENA region with our new partner eVulpa for the forthcoming seasons.”
Marwan Hayek, CEO at eVulpa, added: “We look forward to being the exclusive MENA partner of ISG from the 23/24 Season onwards.
“eVulpa’s commitment to sports marketing and regional presence will be instrumental in developing the virtual LED market across the region promoting regional brands to a wider and targeted audience. We are thrilled by this exclusive partnership that paves the way for a wider cooperation in the near future between eVulpa and ISG.”